FL House Buyers — Command Center
M&J
M&J
Command Center
FL House Buyers · Acquisitions Intelligence
Live
⌨ 1-0
"Every property has a story. Our job is to write the next chapter."
— M&J FL Realty
🚨
3
Critical — No Touch >7dNew leads untouched. Revenue at risk.
⚠️
5
Stale — No Follow-up >14dContacted but cooling. Re-engage now.
✅
329
Healthy — On ScheduleActive in nurture sequences.
▾ 1 · Key Metrics
Contacts
0
▲ 12 this week
New Today
0
▲ 3 vs yesterday
Pipeline $
0
▲ $180K MTD
Under Contract
0
$285K pending
Won MTD
0
$195K revenue
Spend MTD
0
Mail $614 · BD $89 · Ph $47 · SMS $3
Cost / Lead
$8.10
▼ 18% vs Jan
Overdue Tasks
0
⚠ action needed
▾ 2 · Goals vs Actual — February 2026
Deal Velocity On Pace
2
of 4 deals
Monthly Target4 deals (1/wk)
Closed MTD2 deals
Revenue MTD$195,000
Under Contract3 pending
Days Left4 days
🎯 On pace — 2 closed + 3 pending = 5 potential
Lead Generation Behind
93
of 150
Monthly Target150 leads
Imported MTD93 leads
Weekly Pace24/wk
Needed Pace38/wk
Conversion8.6%
📈 Behind — need +14/wk. Add Google Ads or increase imports.
▾ 3 · Pipeline & Contacts
Acquisitions Funnel $1.2M
New
45
100%
45
$405K
Contacted
30
67%
30
$270K
Qualified
16
36%
16
$192K
Appt Set
8
18%
8
$120K
Nurture
12
12
$108K
Under Contract
3
3
$285K
Won
2
2
$195K
Lost
5
5
Marketing Tiers 337
🔥 Blitz
58
17%
⚡ Active
84
25%
🌤 Warm
75
22%
📅 Long Play
71
21%
🔄 Maint
34
10%
🛑 Stopped
15
4%
Niches
Probate
124
37%
Pre-Prob
67
20%
Tax Lien
58
17%
Pre-Fore
52
15%
Code Viol
36
11%
▾ 4 · BatchDialer — Power Dialing
Dialer Command 5 Campaigns · 4 Agents
Total Dials
0
Connected
0
Connect Rate
25.6%
Voicemails
0
Interested
0
DNC Added
0
Campaign Performance
🏠 PB Probate Q1
124
🏠 Broward Pre-Fore
89
🏠 Dade Tax Lien
67
🏠 Stacked — Code Viol
45
🏠 Re-Dial Pool
22
Connected VM No Ans DNC Wrong#
▾ 5 · Task Board
🔴 Overdue 4
📞 Maria Santos — Pre-fore
MRMatthew 2d ago
📋 Estate of Williams — comps
RCRichard 1d
📞 Rodriguez — counter offer
RCRichard 1d
📤 Offer: 891 Palm Ave
KHKai 3d
🟡 Due Today 6
📞 Carlos Mendez — 1st attempt
MR2 PM Blitz
📋 Walkthrough: 2201 NE 14th
MR3 PM
📞 Angela Price callback
RC10 AM
📞 David Chen — QR follow-up
KH11 AM 🔥
📋 Title: Estate of Thompson
JF4 PM
📤 PSA to attorney: 445 Oak
JF5 PM
🔵 Upcoming 5
📞 Patricia Lee — 2nd attempt
MRTomorrow
📋 Drive-by: 3 Broward props
RCWed
📞 Re-engage: Martinez
KHThu
📋 Insurance: 1200 SW 3rd
JFFri
📞 Attorney intro: Broward
MRFri
✅ Done 8
📞 Robert Kim — wants offer ✓
MR9:14 AM
📋 CMA: 667 Hibiscus ✓
RC8:45 AM
📞 Lisa Park — appt Wed ✓
KH10:30
📤 PSA signed: Johnson $95K ✓
JF7:30
+4 more completed...
▾ 6 · Dispositions & County ROI
Deal Flow $850K · 17 Active
⚖️
Court
2
$190K
📋
Ready
1
$85K
📣
Mktg
3
$210K
👀
Interest
2
$155K
🤝
Buyer UC
1
$95K
⏳
Closing
1
$115K
✅ Sold
4
🔨 Flip
2
🏠 Rental
1
❌ Cancel
0
💰 Total
$850K
County ROI 3 Counties
🌴 Palm Beach
Contacts142
Pipeline52
Won1
Revenue$105K
Spend$258
ROI407x
🌊 Broward
Contacts118
Pipeline41
Won1
Revenue$90K
Spend$241
ROI373x
🏙 Miami-Dade
Contacts77
Pipeline28
Won0
Revenue$0
Spend$165
ROI—
▾ 7 · Channels & Reps
Channels (30d) 5 Active
ChannelSentDelRateCost
📬Mail842791
94%		$614
✉️Email2,8472,704
95%		$0
📱BatchDialer34789
26%		$89
📞OpenPhone15689
57%		$47
💬SMS312308
99%		$3
Rep Scoreboard Today
RepBD DialsOP CallsTalkSMSTasksScore
MRMatthew921247m183✓1✗94
RCRichard88832m145✓2✗82
KHKai85621m92✓1✗71
JFJohn82418m64✓0✗88
▾ 8 · Mail · Email · Financials · Activity
Mail Pipeline Thanks.io
Process
23
→
Printed
18
→
Transit
42
→
Local
15
→
Delivered
791
Returned
8
QR Scans
14
$/Piece
$0.73
Mailing Lists
Heir Fore312
PR Fore189
Heir Tax167
PR Tax94
Heir CV45
PR CV28
Heir Clean203
PR Clean141
Kit Sequences 5
Blitz
58
Active
84
Warm
75
LP
71
Maint
34
February P&L On Track
Revenue MTD
$195K
2 deals
Total Spend
$753
Mail $614 · BD $89 · Ph $47 · SMS $3
Cost / Deal
$377
▼ 8% vs Jan
ROI
259x
$195K / $753
Live Activity Today
🔥
QR Scan — Maria Santos, 1423 NW 5th Ave
2 min ago
📱
BD Connected — Kai 2:14 w/ Robert Kim "interested in selling"
8 min ago
📞
Inbound — Richard 4:32 call (561) 555-0147
18 min ago
📬
Delivered — Touch #3 to Rodriguez, 891 Palm Ave
42 min ago
💬
SMS Reply — "Yes I'm interested" (305) 555-0234
1 hr ago
📱
BD Voicemail — Matthew VM to Patricia Lee
1 hr ago
⚡
Tier Up — Mendez: Blitz → Active (day 21)
1 hr ago
✅
Stage — Johnson → Under Contract ($95K)
2 hr ago
✉️
Email Open — "10 Steps" by [email protected]
3 hr ago
⚠️
Returned — Touch #1 for 445 Oak (no-stat)
4 hr ago
📱
BD DNC — (954) 555-0322 during Broward campaign
5 hr ago
▾ 9 · Property Map — 3-County Overview
Pipeline Properties 337 Contacts · 3 Counties
Probate
Pre-Fore
Tax Lien
Code Viol
Pre-Prob
Hot Zips
33060
Most Props
33311
Highest ROI
33401
Dead Zips
4
Avg/Zip
5.2
Zips Active
65
▾ 10 · Intelligence Hub — Cross-Platform Insights
📬→📞 Touch-to-Interest Velocity
30d
12.4d
Avg days from first mail delivery to "Interested" BD call
After T1
15%
2.1d
After T2
28%
8.3d
After T3
47%
12.4d
After T4+
10%
21.0d
💡 47% of "Interested" dispositions come after mail touch #3. The 3rd postcard is your highest-ROI piece — never cut it from the sequence.
🔥 QR Scan → Inbound Call
Live Signal
67%
QR scanners who call within 48 hours
Total QR
14
Called <48h
9
No Call
5
Recent QR → Call Matches
Maria Santos — 1423 NW 5th2h later
David Chen — 667 Hibiscus6h later
Robert Kim — 445 Oak St18h later
Carlos Mendez — 1200 SW 3rd31h later
💡 QR scanners are 3.2x more likely to convert than cold contacts. Auto-flag for immediate BD callback within 2 hours of scan event.
💰 Revenue Per Touch by Channel
Feb
$0
Blended revenue per marketing touch
📱 BD Dial
$562
$562
📞 OP Call
$467
$467
📬 Mail
$232
$232
💬 SMS
$195
$195
✉️ Email
$68
$68
💡 BD dials generate 2.4x more revenue per touch than mail, but mail creates the awareness that makes calls work. Cutting mail would tank call conversion.
🔬 Niche × County Best Channel
Matrix
🌴 Palm Beach
🌊 Broward
🏙 Miami-Dade
Probate
📬 Mail
4.8%
📱 BD
5.2%
💬 SMS
3.1%
Pre-Fore
📱 BD
6.1%
📞 OP
7.3%
📱 BD
4.8%
Tax Lien
📬 Mail
3.9%
📬 Mail
4.1%
✉️ Email
2.7%
Code Viol
📞 OP
5.5%
📱 BD
4.2%
📬 Mail
2.0%
💡 Pre-Foreclosure × Broward × OpenPhone = 7.3% conversion — highest combo in the system. Route all Broward pre-fore contacts to OP callbacks first, skip BD queue.
M&J FL Realty LLC · Command Center v5 · GHL + Kit + Thanks.io + OpenPhone + BatchDialer → Sheets → Dashboard
"Drip Until Resolution"